William H. Whyte: Designing Plazas for People

William H. White, one of the most famous and influential urban planners of the 20th century, examined how the design of an urban space can attract or deter people from using it. He studied a variety of urban spaces such as parks, plazas, playgrounds and city streets and observed how people responded to these built environments. One of his most well-known studies was of plazas outside of office buildings in midtown Manhattan. Plazas are spaces created by zoning regulations requiring that buildings be set back a certain distance from the curb or property line to let more light and air into a space.

A plaza with a restaurant and outdoor seating and some storefronts to attract people.
The trees add some shade and visual interest but there is no public seating..

In his research Whyte found some plazas had many people involved in various activities while others were empty. He wanted to know why. His findings are insightful in examining plazas outside office buildings downtown by the waterfront to see how successful they are in attracting people and making them vibrant public spaces. According to Whyte, several factors contribute to making plazas appealing places for people to gather:

A plaza should connect directly to the street and the flow of pedestrian traffic.

This plaza connects directly to the street on two sides since it is situated on a corner. However, aside from some trees, there is little here to attract pedestrians.

Plazas that are not easily visible or accessible to pedestrians will not attract many people.

This building’s plaza is on the side of the building facing away from the street. It has some trees but no seating. In addition the building’s recessed entrance turns inward away from the street.

Plazas should have stores, cafes, restaurants and other enterprises because they attract people and add to the social life of the street.

This plaza has restaurants with outdoor seating which adds to the social life of this space but has no seating for the general public.

Seating is one of the most important factors in attracting people to a plaza. Benches, movable chairs, ledges and steps are important examples of seating that draw people to a plaza.

Movable chairs are especially important because they allow people to choose where to sit.

A key factor in determining whether people use a plaza is sittable space – It must be the right height and have enough space to sit on comfortably.

The wall surrounding these plants is about the right height for most people to sit on comfortably.
The retaining wall surrounding these plants is about the right height for most people to sit on comfortably. The surface is wide enough to accommodate most rear ends. The plants also add an appealing feature to this space.

Plazas without seating or other attractions become empty public spaces.

Plazas with blank walls and no visible function become dead public spaces..

Food plays a large role in attracting people to a plaza. It can be street vendors, restaurants or cafes.

These restaurants with outdoor seating and trees make this space more attractive to people, adding some vibrancy to it.

Whyte found that “people are attracted to other people.” People like to be among other people in public.

People are more likely to pause and linger in public spaces with other people.

Whyte found that people like to watch other people. However, that finding is challenged by more recent research that shows electronic devices are now engaging people more, making them less focused on others. Whyte’s research reflects a “bottom-up” approach to urban planning because he takes into account the people’s preferences in designing public spaces. This contrasts with much of urban planning which is top-down with little input from those affected. Whyte focused on small public spaces because he saw them as key aspects of urban life and people’s well-being. In his study of plazas, as well as in his other writings, Whyte had much to say about urban life. He believed that interacting with others in public spaces enhances our quality of life and helps us feel part of a community.

Whyte believed people liked being among other strangers in public as well.

For Whyte a vibrant public life starts with the street. “The street is the river of life of the city. The place where we come together, the pathway to the center.” For Whyte, the best streets consist of short blocks which are pedestrian-friendly and provide some of the best urban spaces – street corners – places where people often linger in conversation. He was critical of long blocks with their blank walls and megastructures with entrances that turn inward, away from the street.

Office and apartment towers downtown have huge footprints contributing to long, homogeneous blocks

Whyte lamented the loss of sunlight in the city as taller, bulkier buildings cast bigger shadows.

Giant shadows cast by towers are common leaving many streets dark on sunny days.

Whyte felt too much space was given to vehicles at the expense of pedestrians. making walking less safe, interesting and appealing.

For many pedestrians, it is a daunting task to make it across roads as wide as this in time.

Finally, Whyte felt that cities were losing their centers or core areas in which much of the city’s activities from business, to shopping as well as entertainment and recreation take place. Whyte’s critique applies to much of the built environment downtown by the waterfront. With its sprawling buildings scattered along highway-like roads, it looks more like a series of suburban office parks than a city.

Downtown has no center, a major park or commercial district with a mix of stores and businesses, to draw people in, bringing vitality to its streets. Its design seems to lack a vision or plan to tie its disparate parts together.

As the architecture critic, Paul Goldberger, once observed, “In a great or even a good city, the whole is usually more than the sum of its parts. In Jersey City, the parts and the whole are essentially the same thing, an incoherent splatter of buildings.”

Jersey City’s skyline by the waterfront suggests the randomness and lack of coherence felt walking its streets.

The absence of the feel and look of a city downtown is because its design and layout was largely developer-driven, lacking enough oversight from the city to ensure a more vibrant and equitable space. The question now is: how can it be redesigned to address these issues?

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